2025 Vol. 23 No.02

Author(s)TitlePage No.
Engin YAVUZ, Mustafa DAŞKINThe Importance of Cultural Heritage in Branding
Amasya and Some Suggestions: A Preliminary Study
1-15
Yuan Li, Tony KimConsumers’ Purchase Intentions in Ghost Kitchens16-30
Vasileios Ismyrlis, Paul CharalambousThe incorporation of Human Sigma within the
Tourism Industry for Customer Satisfaction
31-41
Evdokia KyrikouOrganizational Determinants and Employee
Perceptions of Diversity Management in the Greek Hotel Sector
42-54
Emanuela ContiCultural Events Communication and the Influence of Sponsoring Brands on Participants’ Purchase Intention55-71
Enesi Chukwuemeka Majebi, Prince-Charles Omin Itu, Ugonna Vivian AilakhuEnhancing Tourism and Hospitality Education at Nigerian Universities with Gamification and VR/AR Technologies72-87
Manju Soren, Anil KumarFolklore Based Tourism: A 50- years Bibliometric Analysis88-107